Customer 360 Extension for Consent Management > Introducing Customer 360 Extension for Consent Management
  

Introducing Customer 360 Extension for Consent Management

An extension is a ready-to-use package that streamlines and accelerates MDM SaaS implementation. The package can include business entities, cloud data integration assets, custom pages, search result layout components, relationships, and reference data assets. You can use an extension as a template to get started with MDM SaaSbusiness applications.
Use Customer 360 Extension for Consent Management to manage customer consents, preferences, processing purposes, and lawful bases collected from multiple channels. You can track data subject rights requests and ensure compliance with global data privacy laws. Use the centralized customer consent data to conduct lawful marketing, enable compliant data processing, and deliver personalized customer engagement.
Use Customer 360 Extension for Consent Management to achieve the following goals:
Provide a unified view of consent master data
Maintain a trusted system of record that consolidates customer consents, communication preferences, and data-sharing choices across multiple channels. You can use the unified consent and preference data to preserve customer loyalty, deliver consistent and respectful communications, enhance overall engagement, and improve customer experience.
Track data subject rights requests
Leverage the trusted view of consent data to track the status of data subject rights requests, such as access, erasure, rectification, portability, and objection, in a unified system. Ensure timely fulfillment of data subject rights to build trust and strengthen customer retention.
Apply jurisdiction-specific policies
Enforce consent policies, regulations, and legal bases in accordance with the jurisdiction applicable to each customer.
Ensure compliance with global privacy regulations
Manage consents and data subject rights requests in a unified system to ensure compliance with global data privacy laws, such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act/California Privacy Rights Act (CCPA/CPRA).