MDM Extension for Data 360 > Introducing MDM Extension for Data 360

Introducing MDM Extension for Data 360

An MDM SaaS extension is a ready-to-use package that streamlines and accelerates the implementation of MDM SaaS. MDM SaaS extensions contain pre-configured assets and integrations that extend and enhance the MDM SaaS business applications. Use an extension to reduce implementation time, enhance data quality, and achieve faster business outcomes.

Use MDM Extension for Data 360 to publish master records and their relationships from Customer 360 SaaS into Salesforce Data 360. You can enrich unified profiles with the published master data to improve segmentation accuracy, enhance calculated insights, and provide trusted context for agentic enterprises. Customer 360 SaaS acts as the authoritative source for master data. Data 360 combines the master data with real-time engagement data to support personalization and AI-driven workflows.

The extension package includes the following contents:

Predefined assets: The assets include predefined egress jobs and Data Integration assets, such as mappings, mapping tasks, and taskflows, to publish master data from Customer 360 SaaS to Data 360.
Preconfigured Data 360 data kit: Delivered as an unmanaged Salesforce package, the data kit includes preconfigured data stream bundles, data lake objects (DLOs), data model objects (DMOs), data mappings, and identity resolution rulesets.

Use MDM Extension for Data 360 to achieve the following goals:

Enrich unified profiles with trusted master data: Provide Data 360 unified profiles with validated, enriched master records and their relationships from Customer 360 SaaS to deliver a complete and trusted view of customers.
Drive identity resolution in Data 360 with Customer 360 SaaS match outcomes: Use Customer 360 SaaS match outcomes and links to source records to drive identity resolution in Data 360. Existing users can continue using their current match configurations. New users can use AI-based matching to get started quickly without creating configurations from scratch.
Power segmentation and calculated insights: Use validated and enriched master data along with relationships in segmentation, analytics, and calculated insights in Data 360.
Provide trusted context to agentic enterprises: Make connected and trusted master data available to agentic enterprises across sales, service, marketing, and commerce experiences.