Configure Match and Merge > Match model properties > Population
  

Population

Used for the fuzzy match strategy only. Population is a definition of certain characteristics about data in the records that you want to match. Each supported country, language, or population has a match population. By default, the usa population is available.
Populations improve match accuracy by accounting for the inevitable variations and errors that might exist in name, address, and other identification data of a particular population. Populations contain the logic to generate match keys and specify how match strategies and match criteria process the data to be matched.