Marketo is a cloud-based marketing automation software owned by Adobe. It offers a suite of tools designed to help marketers create and manage marketing campaigns, automate repetitive tasks, and measure the performance of their marketing efforts.
Marketo connector supports different entity types within the same action. You must specify entity type and corresponding payload when configuring the connection.
Marketo provides the following key features:
•Integrates with various CRM systems, content management platforms, analytics tools, and other marketing technologies.
•Allows marketers to capture leads from various sources such as websites, forms, and social media.
•Allows you to design, run, and analyze multi-channel marketing campaigns using Marketo.
•Enables marketers to create personalized experiences for their audience by segmenting contacts based on demographics, behavior, and other criteria.
•Offers analytics capabilities to track the performance of campaigns, measure return on investment, and gain insights into customer behavior.