Match strategy

A match strategy indicates the type of match you want to perform. You can decide on an exact or a fuzzy match strategy based on the quality and characteristics of your data.

Match Strategy	Description
Exact	A deterministic match that includes records containing identical values. Configure the exact match strategy if the quality of the data is good. For example, use the exact match strategy if at least some fields contain unique data, such as IDs, postal codes, and industry codes.
Fuzzy	A probabilistic match that includes variations in data patterns, such as spelling variations, misspellings, transpositions, omissions, and phonetic variations. To ensure that the match process does not skip record pairs with data variations, but are a match, configure this match strategy. For example, use the fuzzy match strategy to match records based on fields that contain addresses, geographic coordinates, and names of people or organizations.

Match Strategy

Description

Exact

A deterministic match that includes records containing identical values. Configure the exact match strategy if the quality of the data is good.

For example, use the exact match strategy if at least some fields contain unique data, such as IDs, postal codes, and industry codes.

Fuzzy

A probabilistic match that includes variations in data patterns, such as spelling variations, misspellings, transpositions, omissions, and phonetic variations. To ensure that the match process does not skip record pairs with data variations, but are a match, configure this match strategy.

For example, use the fuzzy match strategy to match records based on fields that contain addresses, geographic coordinates, and names of people or organizations.