Configure Match and Merge > Declarative match rule properties > Merge strategy
  

Merge strategy

A merge strategy indicates the action to be performed on the records that have gone through the match process. The process uses the merge thresholds, which are match score ranges, to determine the merge strategy. Based on the merge strategy and the associated merge threshold of the rule, the record pairs result in automated, manual, threshold-based, or skipped merge.
The following table describes the merge strategies:
Merge Strategy
Description
Automated
Automatically merges the records identified as duplicates if their match scores fall within the specified merge threshold range for automated merge.
For example, use the automated merge strategy for declarative rules that are based on unique identifier fields, such as social security number. Two people cannot have the same Social Security number, so you do not have to manually review the records.
Manual
Queues the records identified as duplicates for manual merge if their match scores fall within the specified merge threshold range for manual merge. Users with the required privileges can review and merge the records in the Business 360 applications.
For example, use the manual merge strategy for declarative rules that are based on fields, such as the address field. Multiple family members can share the same address and the records cannot be definite matches. You need to manually review the records to confirm whether these are duplicate records.
Threshold-based
Available only when you select the fuzzy match strategy. Based on the match score of the record pairs, the match and merge process determines whether the result is automated, manual, or skipped merge.
For example, use the threshold-based merge strategy for a declarative rule that is based on a field, such as address, that is quite similar but other field values are not. In this scenario, you can set the thresholds to skip merging records when the match score is 70 and lower, automate merging records when the match score is 90 and higher, and send for manual merge when the match score is from 71 to 89.
Skip
The records in the pairs are not matched against each other if their match scores fall within the range set for the merge threshold for skipping merge.