Customer 360 for Life Sciences > Introducing Customer 360 for Life Sciences
Introducing Customer 360 for Life Sciences
Customer 360 for Life Sciencesextension is a ready-to-use package that extends the capability of Customer 360. The package can include business entities, reference data, relationships, custom pages, jobs, source systems, and Data Integration assets to support the jobs. You can use an extension as a template to get started with Customer 360.
Use Customer 360 for Life Sciences to master the records of healthcare organizations and healthcare professionals.
The healthcare organization records include records of hospitals, clinics, diagnostics laboratories, and other healthcare organizations. The healthcare professional records include records of physicians, nurses, therapists, medical administrative professionals, and other healthcare professionals.
Use Customer 360 for Life Sciences to achieve the following goals:
•Onboard records
Onboard the records of healthcare organizations and healthcare professionals to Customer 360. You can manually add the records or use the predefined ingress jobs to import the records from the supported source systems.
• Consolidate records
Merge the records from different source systems and provide a single version of truth.
• Find and target the right customer
Search for the master records with predefined search layouts to find and target the customers for efficient marketing and sales.
• Manage affiliations
Manage the associations of the healthcare professionals and healthcare organizations. For example, you can identify the healthcare organizations with which a physician is affiliated.
• Generate reports
Use reports to view the important aspects of the master data. For example, you can generate reports to view healthcare organizations by segment, country, and specialty.
Customer 360 for Life Sciences provides out-of-the-box integration with source systems, such as Salesforce, National Plan and Provider Enumeration System (NPPES), and MedPro Systems.