MDM Extension for Google BigQuery > Introducing MDM Extension for Google BigQuery
Introducing MDM Extension for Google BigQuery
An extension is a ready-to-use package that extends the capability of MDM SaaS. The package can include custom pages, search result layout components, and reference data assets. You can use an extension as a template to get started with MDM SaaS.
Use MDM Extension for Google BigQuery to publish master data from MDM SaaS to Google BigQuery for analytics and Generative AI applications across industries, such as retail, financial services, and healthcare. The extension provides a Google BigQuery staging schema to publish master data to the Google BigQuery staging store. You can use predefined Cloud Data Integration assets to egress the MDM SaaS master data to the Google BigQuery staging store.
The extension provides a sample Google BigQuery analytical schema. You can use predefined Cloud Data Integration assets to populate data into the Google BigQuery analytical schema.
The extension provides sample Views in Google BigQuery that are logical tables defined using SQL queries. When you run the SQL query in Google Cloud Console, you can use the Views to visualize customer, supplier, location, and product master data in the Google BigQuery analytical schema. Views help to view analytical reports from the Google BigQuery analytical schema and to make data-driven decisions.
Use MDM Extension for Google BigQuery to achieve the following use cases:
Enhance customer analytics and insights
Provide accurate customer segmentation and measures, such as loyalty and lifetime value, for personalized customer experience and improved customer satisfaction.
Improve supply chain agility and omnichannel commerce
Improve the visibility of a supplier network, spending, performance, risk and ratings. You can streamline the management of large and dynamic product portfolios.
Explore actionable insights into the ESG risk of a supply chain
Calculate supply chain emissions and identify suppliers with the highest impact. You can report scope 1, 2, and 3 emissions, and reduce supply chain risk.
Optimize product experiences
Streamline complex and redundant product data sets for a trusted view of product data.