MDM Extension for Snowflake > Introducing MDM Extension for Snowflake
  

Introducing MDM Extension for Snowflake

An MDM SaaS extension is a ready-to-use package that streamlines and accelerates the implementation of MDM SaaS. MDM SaaS extensions contain pre-configured assets and integrations that extend and enhance the MDM SaaS business applications. Use an extension to reduce implementation time, enhance data quality, and achieve faster business outcomes.
Use MDM Extension for Snowflake to publish master data from MDM SaaS to Snowflake. You can leverage the published data for various analytics and reporting use cases, such as enhanced customer insights and supply chain analytics. You can also monitor sustainable sourcing, risks, and ESG data compliance of a supplier.
The extension includes the predefined Data Integration assets and staging schema for Snowflake to publish master data from MDM SaaS to the staging tables in Snowflake.
The extension also includes a sample analytical schema for Snowflake. You can use the predefined Data Integration assets to load data into the dimension and fact tables of the analytical schema in Snowflake​.
Use MDM Extension for Snowflake to achieve the following goals:
Enhance customer analytics and insights​
Provide accurate customer segmentation and measures, such as loyalty and lifetime value, for personalized customer experience and improved customer satisfaction​.
Improve supply chain agility and omnichannel commerce​
Improve the visibility of a supplier network, spending, performance, risk and ratings. You can streamline the management of large and dynamic product portfolios.
Analyze ESG risk of a supply chain
Calculate supply chain emissions, identify suppliers with the highest impact, and reduce ESG risks.
Enhance strategies using location-based analytics
Use location-based insights, such as sales performance and trends by store location and inventory analysis by warehouse location, to drive strategic decisions. Leverage these insights to launch effective marketing campaigns, enhance sales opportunities, and assess revenue.