Part I: Introduction to Profiles > Column Profile Concepts > Column Profile Concepts Overview
  

Column Profile Concepts Overview

A column profile determines the characteristics of columns in a data source, such as value frequency, percentages, and patterns.
Column profiling discovers the following facts about data:
Use column profile options to select the columns on which you want to run a profile, set data sampling options, and set drill-down options when you create a profile.
A rule is business logic that defines conditions applied to source data when you run a profile. You can add a rule to the profile to validate data.
Create scorecards to periodically review data quality. You create scorecards before and after you apply rules to profiles so that you can view a graphical representation of the valid values for columns.