Introduction to Reference Data > User-Defined Reference Data
  

User-Defined Reference Data

You can use the values in a data object to create a reference data object.
For example, you can select a data object or profile column that contains values that are specific to a project or organization. Create custom reference data objects from the column values.
You can build a reference data object from a data column to verify the following:
The following table lists common examples of project data columns that can contain reference data:
Information
Reference Data Example
Stock Keeping Unit (SKU) codes
Use an SKU column to create a reference table of valid SKU code for an organization. Use the reference table to find correct or incorrect SKU codes in a data set.
Employee codes
Use an employee code or employee ID column to create a reference table of valid employee codes. Use the reference table to find errors in employee data.
Customer account numbers
Run a profile on a customer account column to identify account number patterns. Use the profile to create a token set of incorrect data patterns. Use the token set to find account numbers that do not conform to the correct account number structure.
Customer names
When a customer name column contains first, middle, and last names, you can create a probabilistic model that defines the expected structure of the strings in the column. Use the probabilistic model to find data strings that do not belong in the column.