Developer Transformation Guide > Comparison Transformation > Identity Matching Strategies
  

Identity Matching Strategies

The Comparison transformation includes predefined identity matching strategies that you can use to find matches for individuals, addresses, or corporate entities.
The following table describes the match operation that each identity matching strategy performs:
Identity Matching Strategy
Match Operation
Address
Identifies an address match.
Contact
Identifies a contact within an organization at a single location.
Corp Entity
Identifies an organization by its legal corporate name.
Division
Identifies an organization at an address.
Family
Identifies a family by a family name and address or telephone number.
Fields
Identifies custom fields that you select.
Household
Identifies members of the same family at the same residence.
Individual
Identifies an individual by name and either ID or date of birth.
Organization
Identifies an organization by name.
Person Name
Identifies a person by name.
Resident
Identifies a person at an address.
Wide Contact
Identifies a contact within an organization regardless of location.
Wide Household
Identifies members of the same family at regardless of location.