ID | Name | Description |
|---|---|---|
1 | Visit Webpage | User visits a web page. |
2 | Fill Out Form | User fills out and submits a form on a web page. |
3 | Click Link | User clicks link on a page. |
6 | Send Email | Send Marketo email to a person. |
7 | Email Delivered | Marketo email is delivered to a lead or contact. |
8 | Email Bounced | Marketo email is bounced for a lead. |
9 | Unsubscribe Email | Person unsubscribed from Marketo emails. |
10 | Open Email | User opens Marketo email. |
11 | Click Email | User clicks on a link in a Marketo email. |
12 | New Lead | New person or record is added to the lead database. |
13 | Change Data Value | Changed attribute value for a person or record. |
22 | Change Score | Modify the value of a score field. |
24 | Add to List | Add a person or record to a list. |
25 | Remove from List | Remove this lead from a list. |
27 | Email Bounced Soft | Campaign email is bounced soft for a lead. |
32 | Merge Leads | Merge two or more leads into a single record. |
34 | Add to Opportunity | Add to an opportunity. |
35 | Remove from Opportunity | Remove from an opportunity. |
36 | Update Opportunity | Update an opportunity. |
37 | Delete Lead | Delete lead from the Marketo database. |
38 | Send Alert | Send alert email about a lead. |
39 | Send Sales Email | Send email using Sales View in the Outlook plugin. |
40 | Open Sales Email | User opens a sales email. |
41 | Click Sales Email | User clicks on a link in a sales email. |
45 | Receive Sales Email | Receive email using Sales View in the Outlook plugin. |
46 | Interesting Moment | Lead has an interesting moment. |
47 | Request Campaign | Campaign membership is requested for a lead. |
48 | Sales Email Bounced | Sales email bounced. |
100 | Change Lead Partition | Lead partition is changed for a lead. |
101 | Change Revenue Stage | Modify the value of a revenue stage field |
102 | Change Revenue Stage Manually | Revenue stage is changed manually, for example, for a lead database or Salesforce. |
104 | Change Status in Progression | Change a status in a program progression. |
106 | Enrich with Data.com | Enrich a lead with information from Data.com. |
108 | Change Segment | Change segment within a segmentation for a lead. |
110 | Call Webhook | Call a webhook. |
111 | Sent Forward to Friend Email | User forwards email to a person or record. |
112 | Received Forward to Friend Email | User receives forwarded email from friend. |
113 | Add to Nurture | Add a lead to a nurture program. |
114 | Change Nurture Track | Change the nurture track for a lead. |
115 | Change Nurture Cadence | Change the nurture cadence for a lead. |
400 | Share Content | Share content. |
401 | Vote in Poll | Vote in a poll. |
405 | Click Shared Link | Click a shared link. |