Introduction to Salesforce Marketing Cloud
Salesforce Marketing Cloud is a Salesforce platform that you can use to manage marketing. Salesforce Marketing Cloud uses the email, mobile, and social media channels to manage marketing. You can use the Contact Builder application in Salesforce Marketing Cloud to access and manage contact data of customers. The Contact Builder application provides you with a single point view of how customer data is organized and the relationships between data. Related data are grouped as attribute groups.
The following are the categories of the attribute groups:
- •System-defined attribute groups
- •User-defined attribute groups
System-Defined Attribute Groups
You can change the system-defined attribute groups.
The following attributes groups are examples of system-defined attribute groups:
- System Data
- Contains contact ID, contact key, and email details.
- MobileConnect
- Contains mobile demographic details, includes first name, last name, and subscription information.
- Mobile Push
- Contains customer mobile device details to which you need to send the data.
For more information about Contact Builder application, see Salesforce Marketing Cloud documentation at the following website:
https://help.exacttarget.com/en/documentation/contact_builder/User-Defined Attribute Groups
You can use Salesforce Marketing Cloud to create user-defined attribute groups. You can create customized data extensions by using user-defined attribute groups. A data extension is a data structure in Salesforce Marketing Cloud, which is similar to a relational database. You can use data extensions to store customer contact data that system-defined attribute groups do not represent.
Data Extensions
Salesforce Marketing Cloud Connector supports the following types of data extensions:
- •Non-Contact Linked Data Extension: The data extension is not linked to the System.Contacts data extensions.
