Datamodel

A bird view on the PIM’s data model shows the main data entities of the PIM system. The basic data entity “Article” typically represents the SKU level in the hierarchy of product information. This is the entity of buyable items.

The higher level entities of “Variants” and “Products” are abstract describing entities grouping similar items buy one or more defining attributes. The three level product paradigm is often used in the fashion industry where the entity “Variant” represents the color level of a certain article of clothing. The entity “Article” represents the different sizes of a certain color variant in that case. In other industries (with more technical products) often a two level product paradigm is used, where the entity “Variant” is not used and “Article” directly is related to “Product”.