The Customer Identification server provides your AI agents with a direct link to the single source of truth for customer data within Informatica Master Data Management. It enables agents to resolve identities and retrieve master records, which are consolidated profiles created from disparate source systems.
Use this server for any AI workflow that requires 360-degree view of a customer to ensure that the agent is working with the most accurate, deduplicated, and enriched customer data.
Key capabilities
This MCP server offers the following key capabilities:
•Fuzzy identity search. Uses MDM matching algorithms to find customers even with typos, nicknames, or incomplete data. For example, it can find "Jon Smyth" when searching for "John Smith".
•Truth-based grounding. Ensures LLM responses regarding customer entities are based on verified, mastered data rather than fragmented source records.
•Master record retrieval. Provides a consolidated view of customer attributes, merging data from across the enterprise into one trusted profile.
Use cases
Use this MCP server to address the following use cases:
•Customer 360 inquiries. Agents can provide a complete, unified view of a customer's profile by fetching the consolidated master record.
•Service personalization. Provides AI agents with accurate master record information to improve the quality of customer interactions.
•Data deduplication. Identifies whether a new lead already exists in MDM SaaS to prevent duplicate record creation.
•Identity verification. Validates customer identities against the master records in MDM SaaS during high-value transactions or account updates.
Tools
The following table describes the tools available on this MCP server:
Tool
Description
get_master_record_details
Retrieves the master record based on a business ID.
search_master_record
Searches MDM SaaS to identify the business ID of the master record that best matches the provided customer details.
Note:
In AI Agent Engineering, the MCP server tools are called "actions."