To enrich your records with additional data from external data providers, configure rule associations. The rule associations specify the type of data enrichment and contain data enhancement rules.
When you configure data enrichment, you can choose to enrich specific fields of records. For example, you can send product descriptions to an external data provider and extract brand names from those descriptions.
You can also enrich records by classifying them based on the data from an external data provider. For example, to classify product records, you can send a product description to an AI-powered external data provider to get relevant product categories. Based on the product categories that the data provider returns and the existing category records, you can either directly classify the records or present the category records as recommendations to users.