After the first run, you can incrementally ingress the records that are added or updated in Salesforce. When you ingress incremental records, the ingress job uses the Customer360 Id to determine whether to update or insert a record to Customer 360.
When the Customer360 Id is present in Salesforce for a record, it indicates that the record exists in Customer 360 and the job updates the record in Customer 360. When the Customer360 Id is not present in Salesforce, it indicates that the record is new, and the job inserts the record to Customer 360.
After you onboard the incremental records, run a match and merge job to match the records and update the master records. After the master records are updated, you can export the incremental data to Salesforce. The values of each duplicate record in Salesforce are updated with the master record values.
The Customer360 Id and Customer360 Sync Date fields for the master records are updated accordingly in Salesforce.
By default, you can export only the records that have been updated and merged in Customer 360. However, you can configure Customer 360 to export records created in Customer 360 to Salesforce. For more information, see Exporting records created in Customer 360 to Salesforce.