Customer 360 Extension for Salesforce > Integrating Customer 360 with Salesforce > Process records in real time
  

Process records in real time

When you process records in real time, the records created or updated in Salesforce are upserted to Customer 360 instantaneously. When you create a record in Salesforce, the Cloud Application Integration process triggers a workflow to upsert the record to Customer 360.
After you process the records in Customer 360, you can export the updated records from Customer 360 to Salesforce in batches.
The following image shows how you can synchronize the records in real time:
Cloud Application process upserts the records in Salesforce in real time.